Tag: Hong Kong
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Year end shopping: Online or in-store?
A Facebook commissioned study revealed that 45 percent of Hong Kong consumers shopped in-store last Christmas. Surprisingly, only 36 percent shopped online. In terms of spending, mobile-first consumers planned to spend HK$7,176 compared to planned spending of HK$5,437 for the average shopper during that period. To avoid long wait times and crowds in-store, half of the mobile-first […]