Nothing Phone (1) – The new kid in town

Tech start-up, Nothing, launched its first smartphone Nothing Phone (1) in Singapore today. With its first product being the earbuds (which sold more than 560,000 units), the British company is now venturing into the smartphone space. The phone sparks joy and brings back the simplicity yet novelty of technology many of us are looking for.

Some interesting key features of Phone (1) that stood out include:

Phone (1) in Black and White (Image credit: Nothing)

Intricate design – just by looking at the back of the phone, the clear gorilla glass display shows the elements within the phone. With around 2000 pieces put together for this phone, the curved design within the phone is inspired by the New York subway. The Phone (1) brings together functionality and design.

Glyph with Customised Ringtone

Glyph interface – clearly the feature that stands out the most. This iconic design comprises 974 LEDs that light up and can serve as rear notifications. The ten custom ringtones available have customised glyphs. This reminds me of Samsung’s old indicator colour lights that serve as easy notification references – but this is way cooler.

Phone (1) Side

Simple – both inside and outside. With no shimmery colours, just two colours – black and white – the overall simple design makes the exterior of the phone sleek. Materials used also has a premium phone frame that reminds me slightly of an Apple iPhone 12. The Nothing OS is built with an AI algorithm that recognises user behaviors and a new phone comes with just that bare minimum applications that help keep the phone simple.

Built sustainably – made with 100 percent recycled aluminum and bioplastics or other recycled materials, Nothing has done many things to reduce the environmental impact phone production brings. The sleek thin flat-pack packaging was designed to use minimal materials.

Phone (1) is available for pre-order from Aug 5 – Aug 12, with open sales beginning Aug 13. Prices of the phone are as follows:

  • Phone (1) 8GB/128GB – S$769 (Black only)
  • Phone (1) 8GB/256GB – S$869 (Black and White)
  • Phone (1) 12GB/256GB – S$949 (Black and White)

You can find the phones at M1, Challenger, Lazada, Limited EDT and Zym.

Do note that charging is via type USB-C and the phone doesn’t come with a charger.

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