Discover your fashion style

If you’ve been wondering where you can get that jacket that the actress wore, look no further because help is at hand. Check out StyleCrush, which has just been rolled out in Singapore.

StyleCrush is a style discovery platform that uses AI technology to let you find clothes and fashion items, including shoes and bags, that caught your attention.

All you need to do is to upload an image or paste a link of the item that you’re looking for and the AI system will connect you to the relevant shopping malls where you can purchase the products conveniently.

You can also create a wish list of the fashion products discovered through the search and place them in an album. It’s like a curation of your tastes where you can come back to and browse at a later date.

The platform is developed by Korea’s Odd Concepts, which is collaborating with Suggesty and Sta1 of Korea, and Qoo10 of Singapore to provide you with a wide variety of fashion styles.

Suggesty is an online mall selling AI-curated Korean designer brands internationally and will share its database and apparels with StyleCrush. Sta1 has more than one million products from over 6,000 brands.

Odd Concepts will work with more fashion and apparel e-commerce partners in Singapore and ASEAN countries to provide consumers with access to a greater variety of fashion styles.

Do check out StyleCrush the next time a fashion item catches your eye.

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