GDPR comes into effect

GPDRI’ve had more email than usual this week. Adding to my regular email, which includes loads of spam, are messages concerning GDPR, which stands for General Data Protection Regulation.

If you’re wondering what GDPR is and why you’re receiving so many email about it this week, it is a regulation in European Union *EU) law that kicks in today (May 25).

This law is on data protection and privacy for individuals within the EU and applies to all doing business from or with EU and the European Economic Asia (EEA). Essentially, it applies to nearly, if not all multinational companies.

GDPR aims to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

This protection extends to us residing outside the EU as well because many of the entities we deal with, the online shops we buy from, do business with the EU.

Simply put, the law allows sites that capture our personal data to only use it for the specific purpose of that particular transaction and nothing more.

Hopefully, this will prevent a repeat of the Facebook debacle with Cambridge Analytica.

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