If you want to understand where a smartphone brand really sees its future, don’t just look at its latest flagship – look at where it chooses to put down roots. For Vivo Singapore, that root is at 313@somerset, with its first Experience & Service Store, a space that fuses hands-on retail with on-site after-sales support.
Tucked on B2 of the mall along Orchard Road, the new store is Vivo’s answer to a simple, modern expectation: if a device is going to be the centre of your life, getting it, learning it and fixing it should all feel seamless.
Here, shoppers can move from trying out the latest devices to speaking with trained product specialists, and if needed, head straight to service staff for diagnostics or technical consultations, without having to cross town or book a separate appointment days later.
“We are excited to open our first Experience & Service Store in Singapore. Beyond showcasing our latest products, this allows us to reach and connect more closely with our customers. We look forward to welcoming everyone and offering a trusted space to discover and service vivo devices,” said Freddy Zeng, Vice President of Vivo Singapore. ”
For a brand that has spent three decades building devices, this integrated store at 313 Orchard Road, #B2-44, feels like a quiet but clear statement: the next chapter in Singapore won’t just be fought in launch keynotes and spec sheets, but in physical spaces where people can see, touch and fix their phones — often in the same visit.
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