DJI opens 2 new experience stores in Singapore

DJI has opened two new experience stores — one in NEX in a busy heartland and the other at The Heeren in the heart of Orchard Road.

DJI NEX Serangoon at NEX mall in Serangoon Central carries the brand’s full range of drones, handheld cameras and accessories, making it easier for hobbyists and first-time users to discover and test products close to home. The store operates from 10.30am to 9.30pm daily.

DJI NEX Serangoon brings the brand’s experiential retail concept into a major suburban hub, targeting families, commuters and aspiring creators who may be discovering drones and gimbals for the first time.

The DJI x Hasselblad The Heeren store is the company’s first ground-floor retail experience and a flagship collaboration with the storied camera brand. Open from 11.00am to 10.00pm daily, it showcases DJI’s latest imaging technology alongside Hasselblad’s professional camera systems in a single destination on Orchard Road.

The store features premium showcase zones, hands-on product areas and expert on-site guidance to help customers evaluate both DJI’s aerial and handheld solutions and Hasselblad’s high-end camera offerings.

“We’ve been planning this concept for quite some time, and when the right location and conditions came together last year, we seized the opportunity to bring it to life. Whether you’re a professional creator or a curious newcomer, we look forward to welcoming customers to experience the combined imaging excellence of DJI and Hasselblad,” said Cathleen Yuan, Director of DJI Singapore.

With the two stores, DJI now operates five physical outlets in Singapore: DJI VivoCity, DJI Funan, DJI Jewel Changi Airport, the newly added DJI NEX Serangoon, and DJI x Hasselblad The Heeren.